Running from impulse only results in the play counter adding one, but game fails to run. No splash screen is shown. Running from exe fails with "This application failed to start because the application configuration is incorrect. Restarting the application may fix this problem." Trying again still fails to run. As far as I can tell the error reporting zip was not created, no zip is in the folder, just a file "sig".
XP
Intel Core2 Duo T9500 2.6 ghz, 3gb ram, Nvidia GeForce 9800M GTX SLI (with newest driver)