Rock Paper Shotgun produce some of the best constructed reviews on the internet, and are easily the best PC Gaming site around. However, I think they cover themselves nicely with the "WOT I THINK" title - this is merely the reviewers opinion. And, like a few times before, our opinions differ in this case. It's no biggie as far as I'm concerned.
I think it's a fair assessment of Elemental, and none of it is biased or unfounded. I can understand how the game can be perceived as lacking a personality. Shit, I couldn't tell you a thing about any of the in-game factions.
But the same can be said for virtually every RTS Game, including Stardock/Ironclad's own SoSE series which they gave a glowing review. The thing I love about this "blank canvass" is that I can create my own damn story. My guy is who I make him. I build little stories in my head - in a game running at the moment, a bunch of random monsters formed a party after I failed to kill them off. I've construced an elaborate little story in my mind for this tiny scenario - and if the game was trying to shove it's own story down my throat, that would be impossible.
Horses for courses, I guess. Fallen Enchantress suits me perfectly. Maybe I'm biased? I don't know.