This can be contrasted with Stardock games, which I've never heard of anyone pirating, even people who normally pirate everything prefer to purchase legally when it's Stardock. Though that's based on personal experience, and might not be indicative of larger trends, as far as I know.
Demigod was a major release from Stardock and their servers tanked the first few days from all the pirates playing. (something like that anyway, I remember them saying something about there being many more pirates than actual paid copies connecting to one of their servers) My friends never got into the game so my copy has mostly been unused since I bought it. I've played like once since the new characters were released. (which coincidentally enough I bought retail @ target - even though I love buying DD games from impulse and steam... I think it may have been my first impulse game ever - which now makes sense as to why I bought it retail.)
Though now after i've looked over it, Demigod was technically only published by Stardock, not developed... so maybe you're right. But I doubt piracy is much less prevalent with Stardock's games than with any other small-medium sized developer.
At least from what Stardock has said in the past - production costs are relatively low for their games compared to the blockbuster titles such as MW2/Starcraft2/Halo. They don't spend tens of millions on development of one release so they don't depend on selling several million copies the first week to break even. If the game tanks after all that money spent the developer more often than not tends to go the way of the dodo since they are often paid on advance royalties, but Stardock would likely survive since it has roots in publishing and its own DD platform now even if they were to make a game that didn't sell well.
Even with a smaller budget, it always seems like Stardock puts out tons of extra content after their games are released. I guess not paying mint for celebrity voice actors or several hundred man development teams means you can focus on a project longer, and its more of a love child than a job for the employees (i'd presume). If the devs here don't love the games they make it doesn't show, because I certainly love GalcivII and SoaSE.
From wikipedia of sins of a solar empire: "As of September 2008, Stardock's CEO, Brad Wardell, has stated that the game has sold over 500,000 units, with 100,000 of those being digital download sales, on a budget of less than $1,000,000.[7] It sold 200,000 copies in its first month of release alone."
Those numbers are... absolutely impressive. Granted much is lost in distribution costs, And this was september 2008, before all the expansions were out. I hear wholesale price for retailers isbetween 30 and 35$ for a 50$ game. So lets say they got paid 25$ per retail copy and be somewhat conservative - that still means they had a revenue of 10 million from retail, and assuming all 100k units of DD were 50$ about five million from their own DD service. something like 15 million for a ~1million cost game? Those are some pretty big returns. I wonder what the expansions brought their final numbers up to. I bet it is no less impressive.
Something I failed to realize: SoaSE wasn't completely developed by Stardock, it was technically developed by ironclad. However, this article on Gamasutra written by Brad Wardell (ceo of stardock) and Blair Frasier (one of the founders of ironclad) goes into saying "Nearly every game design element and mechanic had input from both teams. Had this not been done, odds are the reviews and sales of Sins of a Solar Empire would have been dramatically different." Which I read as a joint effort between Stardock and Ironclad.
Wow... thats one heck of a tangent... piracy to sales figures from SoaSE and a extra tangent on Sins' development. lmfao.
I bet by that time in september 2k8 SoaSE was pirated an equal or greater number of units sold. I can't find any statistics for it... i'm sure if one were to look they would find it somewhere.
I didn't really know anything about stardock till I picked up demigod. Feels like a lot longer than a year and a half since then though. I got SoaSE with entrenchment a month after getting Demigod. GalCiv sometime last year...
Sorry for the wall of text folks. Waiting for this game is giving me the need to read stuff and talk about it. I can't sleep anyhow...