There are far too many goodie huts and quests littered around. Decrease the quantity, increase the impact. Especially for higher level quests & goodie huts. Also quests should always produce something much more unique than what goodie huts give.
Goodie huts: generic weapons and other equipment, books, gildar, materials, potions, maps, small amounts of very rare materials (this is something that should definitely be gained from high level goodie huts) and occasionally, very rarely something quest-levelish
Quests: magical weapons and equipment, spell books, spells, large stashes of gildar & materials, new units