Because they were *so* important in making Galc Civ 2 as successful as it was...
Oh wait. No they weren't. Gal Civ 2 was succesful because it was a great strategy game.
These games have a specific loyal audience. Obviously if they want to expand that market they would need to up the advertising. For example, this is something that Dawn of War 2 did and what Supreme Commander 2 will be doing.
And I agree that developing epic CGI movies(like Star Wars:The Old Republic or Warhammer Online: Age of Reckoning) would be a waste of money in this case, I was talking about a themed series of carefuly orchestrated gameplay videos, starting with the most aluring one and then building on that.
Although clearly such epic movies always become viral because of their awesomeness, you can't buy advertising like that..
Theres no bigger Blur Studios fan than me (think of any really awesome opening game Cinematic you've seen, including the two you mentioned, and chances are it has been Blur studios that has done it...the game developers themselves dont make them, they farm it out). Great for big budget games that appeal to a wider audience, and in large part sell themselves by being graphically flashy (because the underlying games arent so compelling anymore, these days), and have to waste so much money trying to market themselves for the lowest common denominator, ADD-riddled, portion of the console audience.
But no matter what you do, Elemental is not going to appeal to a super wide audience, any more than Gal Civ did. Hardcore, turn based/4x strategy is simply a niche market. It involves a commitment and depth that most of the mainstream audience is just not interested in. And the people that *are* interested in it, are concerned primarily with depth, mechanic, and replayability. Graphics are *always* important( some comments to the contrary), but in terms of UI functionality and appealing presentation(artistically), and you simply don't need super high budget, high end graphics , to do this...at least, not for this genre, not for the people who will actually be buying this game.
Stardock makes these games on a relatively modest budget compared to most other triple A games. Would I love to see a Blur studios cinematic in one of their games? Theoretically, sure. But that would represent a significant increase in budget, that in no situation can I imagine, I would rather not see spent on developing the actual game.
But I'm beginning to suspect that you understand all this already, and are just trolling for your own amusement to get everyone worked up. Because, quite frankly, nobody can be this dense about the subject...it would require you to have not ever played a Stardock game, or another 4x or TBS game...in which case...what would you be doing here?