I wouldlike to add that the Blood God Armor which sounded very cool is absurdly bad.
Values of the Blood God Armor:
It gives ok armor value, but a negetative Inititive on top of its special effect which is pretty bland. The shoes double all Blood God Armor damage (do nothing if you only have those), the Armor allows you to damage all units around yourself and yourself for a meekly 8 damage, the handcuffs do whenever you attack 2 damage to both attacker and defender, and the helm does 2 damage to anybody attacking you and 1 damage to yourself.
Now concerning the use of these special attributes: You die faster! Thats it. The little damage to your enemies doesn't matter, but to your champion it may matter a lot if he is tanking the enemy army. You also, with the exception of the armor, cannot control if it should do this damage or not.
To me this armor is totally worthless. I'd rather equip the Spectral Lether Armor because it does not give negative Initiative.
Maybe if the armor would give initiative rather than take it (because you are swimming in blood and thus are faster) I would use it.
To me it only says: "Do not use me, I will kill you!"