After reading this article:
I have realized that when browsing the web, my brain has already developed something of an ad-block - low level suppression of visual information interpretation. I see bright colors flashing, I realize it's an ad, and the thread in my brain that was supposed to evaluate the picture just shuts down, freeing resources for other tasks.
I suppose (and various researches seem to support this) that people are more and more resistant to multimedia advertising, because they serve not the customer, but the producer, so we learned to ignore them like heat, flies, and other unpleasant stimuli.
Now I understand this might be a problem for manufactures and retail companies - a portion of revenue invested customarily in ads reap lesser and lesser returns.
This, in my opinion, calls to new, innovative and frankly drastic forms of advertisement - and this thread is the place to discuss them.
For example, imagine a robot that would slap random pedestrians on the street - after a slap to the face, you are in a state of shock with elevated perception, and here is a short window of opportunity to fire the advertisement to your momentarily unprotected cognitive system. I believe (but focus groups will have to prove it), that this method would be significantly more successful than traditional advertisement. People will naturally grow resistance to this as well, so escalation is necessary - after a slap, fist blow, or a kick, then blunt object whack, then blade slash, or projectile weapon discharge.
Naturally, the legislature will have to be adapted to legalize this new form of interaction - some backward law systems could confuse this advanced form of advertising with assault, or even murder attempt. Given the amount of influence various corporations already have on legislative governmental bodies in practically all western countries, I presume this will not be much of a problem.
So, what do you think? I think it's time the Invisible Hand of the Market starts wearing boxing gloves, and if necessary, other weapons. Business above all!