Gamestop evil... meh. I've never bought into gamestop or steam being evil. The question is who offers me the biggest bang for my buck. I've always sided with SD (via impulse) if the same deal is on their site vs steam, but I'm a consumer. Provide me with a better deal and I generally side with you. I've personally never given a rip about who I buy from (other than I'd like to keep it between steam and impulse).
The other side of this is... what sort of deal occurred? I mean seriously - consider you have something that is quite profitable in your hands. If you hold onto it, you'll see solid revenue over the years. Boil it down. If I have something that will make me PERSONALLY at least $100,000 annually with no end in sight, then I'd have to get some sort of compensation that makes up for that. Obviously, there was a solid deal to be found here that would justify selling SD's most profitable arm. And its quite possible that we'll see new investment in additional games/software. Either Brad was blowing smoke in a few of the posts/recent interviews or he really wants to be able able to focus on other things. At any rate, it should be quite obvious that more than a little money traded hands here. The question is (outside of 3 new houses (I kid of course), where does that money go. And that's up to Brad/any investor that might be involved in this. Could go towards making future games/software AMAZING. And I'd wager, SD will retain the rights to publish any FUTURE games or software through impulse.
So, they lose the revenue generated by impulse (getting a payday as a result or some deal where they share X profits) AND likely maintain the ability to digitally publish future games, etc. Sounds like a win. Anyway, wish I could see the actual agreement.