You had me, when I read about Elemental's planned features
You had me, when I learned about this "MoM reimagining"
You had me, when I knew about the feedback-driven development
You had me, when I read about the continuous improvements made on released software
You had me, when I saw the result of the art direction choices
And then you LOST me..
when I saw the details about the activation procedure.
Sorry guys, this is just wrong.
I know piracy is a big issue and all, but such requirements only encourage it, imho.
If I buy something, I want to be able to do what I want with it (except reproducing it, of course).
If I have an obsessive relationship with the whole OS-reinizialization thing, I don't want to DEPEND on the company's kindness every time I intend to re-use something I already own.
I still have MoM, and I tell you, years and years later I DO NOT have to contact and BEG some non-existent company to activate it and play it, since I can do as I please with it.
Too bad really. I was on my way to recharge my prepaid card (which is something I don't use very often really). 
Then again, if you implement Nightshade as a terrain bonus, I guess I could capitulate, but that doesn't change my point. You were pitch perfect until that last detail, which is utterly unfair to the customer (at least one like me)