This is a bit premature, but I can just see it now for Beta testers-
How cool would it be to have a content creation contest (say that three times fast!) where the winner of various categories gets their content included as "official" content for the game? Wow. Allowing testers to contribute would really allow SD some free, innovative, and cool options. Granged, there would be a bunch of worthless ones, too, but it may be worth it.
Any plans for this, SD? I'm not particularly gifted artistically, but if the contests include coming up with cool spells, heroes, maps, etc. I might spend some time thinking through this.