Payola, big media, and the crap we are fed on the radio

Many times I wonder what must go through the minds of the program directors at stations throughout the country. What makes them over-play some music to death, while completely ignoring other music that is every bit as good, if not better, than what they've ground up and spit out all over us, the listening audience.

Well, we need not wonder much any more. It's an old problem, but it's apparently back again and with a vengeance.

What am I talking about -- read the headline again -- PAYOLA.

Need to know what Payola is? From Dictionary.com:
pay·o·la
n.
  1. Bribery of an influential person in exchange for the promotion of a product or service, such that of disc jockeys for the promotion of records.
  2. A bribe or a number of bribes given to an influential person in exchange for a promotion of a product or service: “I do not mean to imply that most Wall Street analysts typically receive payola for touting particular stocks” (Burton G. Malkiel).



Why am I talking about Payola, because several record companies, and several radio station executives have been caught passing out or receiving payola. Fairly blatantly at that.

For original sources, try here, or here. The second of these two sources has the better version of the news, as it goes into more detail on the story, though it's not the story that had lit the spark on me writing this article. Unfortunately I can't find that article currently (haven't hit the right google search terms, sorry).

In the article I wanted to reference, it was alluded to that several Clear Channel programmers were incredibly blatant about payola type requests and demands. That is not to say all of the Clear Channel system is that way. In fact the second source article referenced in the paragraph above includes the typical denials and claims that Clear Channel takes the issue very seriously and won't tolerate it, etc. But the source I originally read over the last few days had gone on to say that the investigations had found the problem to be much bigger than just one or two isolated instances as one would believe if they only read the stories above.

It's been obvious for some time that the music we hear on the radio waves is still over-processed and full of the same old, same old. For a while I was participating in some sort of music survey system where I'd get called and go through about 40 recordings being asked whether I was tired of them, liked them, really liked them, etc. After the first couple of times participating I had noticed quickly that the list of musicians was too short, and the content I was being asked about pretty closely mirrored what I was hearing on the radio. Hearing what was on the radio was understandable, but the survey folks weren't even bothering to try to introduce anything new and ask if I might like it, hoped to hear more, etc. It was always stuff that had been played on the radio, and never anything that I would hope to hear there later.

Some artists have virtually come and gone and never had their content played on the radio. Were it not for having encountered the artist elsewhere, such as American Idol, Nashville Star, or similar venues, I wouldn't know them at all. It's not as if I can count on the local stations to introduce me to up and coming artists, or at least not very frequently.

The articles referenced above tell a good part of the reason why not. Because someone, somewhere, wasn't paid enough or didn't receive enough gifts to encourage them to play other artists, or there just wasn't enough room on the airwaves after dealing with the folks that were paying for space there.

I hope that Mr. Spitzer and his compatriots throughout the states are able to clean this mess up and leave the public with the type of radio they deserve. Whether or not it really happens, I somewhat doubt, but we should at least try.




6,343 views 4 replies
Reply #1 Top
I can't believe it hasn't become an issue long before this. With the clear channellization and cumulative effects of cumulus on radio, it seems they control 90%+ of the FM radio market. Remember that the father of rock and roll, Alan Freed got busted out for payola in the 50's.
College radio and the internet have helped some bands but the corporations are going to feed you a shit sandwich and tell you to like it. Even the satellite channels are repetitive but they also have new music hours/channels so there is hope.
Reply #2 Top
Even the satellite channels are repetitive but they also have new music hours/channels so there is hope.


Something you have to factor in, unfortunately, is that Clear Channel owns a portion of XM (the larger of the two current Satellite Radio providers).

It hasn't stopped me from investing in both satellite radio providers, but it did help tilt me towards Sirius originally. If Sirius had the rights to MLB (Major League Baseball) I would not have gone with XM at all, though I do admit that I happen to like the programming on a few local Clear Channel stations (when they aren't flooding my airwaves with a bunch of stupid commercials ) I do get tired of the repetitiveness of their programming though, which is part of why I got satellite radio to begin with.
Reply #3 Top
I'd love to be able to just point to the big two radio companies, or deregulation, or even repealling the stupid "fairness" doctrine, but I first heard of all this back in the 70s, so, like "Payola" itself, there is nothing new under the sun. ;~D
Reply #4 Top
I first heard of all this back in the 70s, so, like "Payola" itself, there is nothing new under the sun.


The thing is I heard of this back then as well. One of the first memories of it was an episode or two of WKRP in Cincinnati actually.

What is sad though is that most people thought this problem had been cleaned up long ago. There are plenty of rules and laws in place, but where there is a will, there is as usual a way. Some of the people involved in the business are obviously more than willing to line their pockets with extras wherever possible.

The same thing has happened throughout time in various businesses. Back in the 70s and 80s we had issues with police (think Serpico), and radio (again, think of the old Payola scandals) and during the 80s and 90s we had the business excess, and people that ran companies as if they were their own private piggy banks (think Tyco, Enron, Adelphia and others as examples).

It just goes to show that people will find ways to line their own pockets whenever possible, no matter what laws and rules we put into effect that should prevent such activities. Without serious amounts of oversight, cheaters will occassionally win.