Newsletters and ezines can be a very productive way to promote your auction business. Establish yourself as an authority on a particular aspect of the auction business. Does your strength lie in marketing and advertising? If so, start an auction newsletter devoted to helping auction sellers fine-tune their advertising and marketing skills. Are you an expert at Search Engine Optimization? Many auction sellers fail to realize how important internet searches can be to their auction business. Develop an auction newsletter designed specifically to help auction sellers with their search engine optimization talents. Provide useful and relevant tips in that newsletter geared specifically towards those people who sell on auction sites or who own their own online auction houses.
Network with others who own newsletters. Do link exchanges with other webmasters who publish online newsletters. Do not view other webmasters as competition; these webmasters are your allies. Publish articles from other newsletters in exchange for those publishers publishing your article. This is usually very easy to accomplish, as long as you keep the author's resource box intact.
Avoid publishing a newsletter only to load the newsletter down with advertisements. Newsletters are the one item on your website that should be loaded with content. You should have at least a 70/30 content to advertisement ratio. The fastest way to lose a visitor on your newsletter site is to have that visitor see more ads than words.
Ensure that you have your newsletter's meta tags set to have the search engine robot return to re-index your page as often as you update. For example, if you publish your newsletter every 2 weeks, your meta tag revisit should read: meta name="revisit-after" content="14 days". You should then make sure you always update every 14 days.
Links to Help You Create Great Newsletters: