Elemental on CNN

Just thought id mention that I saw Elemental mentioned on front page of CNN in the following story:

http://www.cnn.com/2010/TECH/gaming.gadgets/09/09/video.game.piracy/index.html?hpt=C2

Although its a small section of the article nonetheless it says:

"New strategy game "Elemental: War of Magic" has also sparked debate by promising to forego digital rights management, restrictive protection schemes that inhibit the copying and distribution of electronic data."

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Just goes to show me how clueless CNN is.  Sparked debate?  Or that its even Stardock's first game to forego DRM?  They're only several years behind the times with GC2.  And I'd like to hear the controversy from, say, poor Ubisoft on how evil Stardock is unfairly destroying their business because the Assassin's Creed 2 DRM is such a good thing, really!