Given the problems surrounding the first release of Elemental, the problems with getting the game in stock, and getting proper reviews I would like for offer my advise on getting the game the fame it will eventually deserve.
Brad has already promised continuing patching the game, including adding more content, essentially delivering expansion packs through patching. I believe this is admirable and definitely the right thing to do. It doesn't however give game reviewers a good well-defined opportunity to rereview the game, or game shop to restock the game.
To solve this I suggest rerelease the patched, expanded game later under a new game. The buyers of the original game will already have gotten this content, so the "expansion" is not fpr existing constumers. And since it is not for existing costumers it could also be safely released with original game and expansion combined at full price for a new game, it would need an an updated after-title (perhaps "Elemental: War of Sorcery", whatever). Retailers could then stock the new game, and reviewers could review a new game. As we saw from the passionate text of existing reviews, there is plenty of goodwill towards Elemental. It just needs a re-release, one that is free for us that already have bought the game, but gives a better coordinated starting ground for everyone else.