Eau de BenGay
Marketing Gone Bad
from 
JoeUser Forums
JoeUser Forums
As most of my readers know, I have been suffering from some bizarre neck pain. I have absolutely no idea how or when I strained my neck (call me crazy!) to this point, but here I sit in agony.
Anyway, among the many "treatments" I have subjected myself to over the past week, I have several times resorted to the old stand-by BenGay. My love affair with BenGay spans decades. I wore it like a perfume during my dancing days (ballet, not stripping). I bathed in it during my pregnancy with the twins when I thought my back would break carrying two babies both over 7 lbs. Sometimes, BenGay became an aphrodesiac when Zombie massages it into my aching joints.
So, my admiration of BenGay grew exponentially when I read the latest packaging promising "vanishing scent." Could it be? Could my friend have removed the only blot on our relationship?
Well, if you think taking a shower after application qualifies as "vanishing scent," then yes the blot has disappeared. If applying a little on your nose, so that it becomes numb, qualifies as vanishing, then truth in advertising.
BenGay, I will love you, smelly or not, until the day my aches vanish!
Anyway, among the many "treatments" I have subjected myself to over the past week, I have several times resorted to the old stand-by BenGay. My love affair with BenGay spans decades. I wore it like a perfume during my dancing days (ballet, not stripping). I bathed in it during my pregnancy with the twins when I thought my back would break carrying two babies both over 7 lbs. Sometimes, BenGay became an aphrodesiac when Zombie massages it into my aching joints.
So, my admiration of BenGay grew exponentially when I read the latest packaging promising "vanishing scent." Could it be? Could my friend have removed the only blot on our relationship?
Well, if you think taking a shower after application qualifies as "vanishing scent," then yes the blot has disappeared. If applying a little on your nose, so that it becomes numb, qualifies as vanishing, then truth in advertising.
BenGay, I will love you, smelly or not, until the day my aches vanish!
