There's quite a dramatic difference between a monster upgraded to level 2 (Insane) and upgraded to level 5 (Ridiculous). Wolves have 8 hitpoints on Insane, for example, I'm sure it was more than that on Ridiculous. In fact if it's +1 level per difficulty level between Challenging and Insane, then having only one extra level takes you right back to one level above Challenging.
On the other hand you really don't want to be fighting a dragon on Insane. Escaped Juggernauts are prettty scary, too.
I don't really know how the moster levelling mechanic works, as I say I only realised it was happening at all last weekend. Initially I noticed that there seemed to be a visual effect (like a spell had been cast or something) affecting lair monsters occasionally. Then I noticed that a stack of bears that I'd been keeping an eye on as potentially my next target had gone from 93 hitpoints to 102 hitpoints (or whatever the exact numbers were).
It's an assumption that they went up a level as I'd been looking at hitpoints, not level, but it's by far the most obvious reason I can think of that they would go up in hitpoints. It may have happened on difficulty below Insane, but if so I've not noticed. My hypothesis is that either it doesn't happen at all or it happens much more rarely below Insane, but someone who knows the underlying mechanisms could presumably clarify exactly what is going on.