What other companies are giving a free game to 100,000 people that purchased it from a totally different source?
Taleworlds? Cyanide? Creative Assembly? Bethesda? Rockstar?
Stardock is pretty much the only company to do this. The biggest shame of this is that Stardock is the only company that really needs to, considering they can't figure out how to release updates and patches properly, or even include functioning automatic uninstallers with their betas so people who want download new versions don't have to go searching for every file and manually delete it, only to have all that effort become useless as they download a corrupt file from Stardock.
Making amends with the free upgrade is great and all, but at this point I'm not sure if all the trouble is worth it.