1) Over expanding is PERFECTLY FINE! Pioneers are super cheap afterall
2) Buildings should NEVER be built, unless they have no maintenance.
3) Buildings that require maintenance should ONLY be produced in the BEST city, and only if it will improve that best city.
4) The best city should choose either Training Yard or Garden ... ALL OTHER cities should choose market.
5) Start out with spamming weakest possible soldier type. Have a full army ready for each champion if possible.
6) Attain loot. Sell all loot. Except maybe keep a cool weapon for the Sovereign.
7) Run at 0% taxes for as long, and as often as possible. Always switch to 0% taxes after selling loot.
8) Once you get high into the tech tree, focus on Armored Spearmen and Archers
9) put + initiative traits on archers (including charge), and place charge on your Spearmen too.
10) get Impulsive on any caster. If a caster has impulsive, try to get Fire III (or whatever Water level Blizzard needs)
11) pick your best units, and make them the army for your best Champion.
12) If you have an Impulsive Champion with Fireball or Blizzard, this is your best champion
13) Else, your best Champion is the one with the highest attack/health combination. With a preference to the Air 1 spell (tiebreaker).
14) Later on, if you can spare it, start replacing the charge-Spearmen with charge-Knights, with the additional trait of "Scout"
15) armor is your friend for Melee and Cavalry.
16) Archers are best produced in mass (no armor), but if you end up in archer vs archer battles, it might be worth investing half of your archers in leather armor. Still, initiative is always the priority. (Monks robes better than leather cuirass, leather (mostly) better than chain)
17) Maximise Armor
-> This means choose Chain where no initiative penalty, and Plate where there would be one.