Brad is one of the few business people i have knowledge of, (met only him only on these forums) with whom I would feel safe having as a business partner. -ie, he has proved his commitment to humane ethics.
And I don't write this lightly. My first career was as a 'protestant' minister and chaplain, my second career was as a licensed nursing home administrator. I've been privy to almost 1/2 a century of business and financial 'doings.' It ain't pretty.
IMHO, the state of business ethics, in general, (at least outside the mon-and-pop stores - where business IS personal), is pretty much a savage-animalistic affair. Forgive me for insulting the hyena's of the Lion Kings realm! Froggy's commitment to his word is to be admired, and ought to be emulated by all business leaders.