This sucks! Can't install the game!
"Due to the overwhelming success of the Age of Empires III sale, we have temporarily run out of keys to unlock the game. You can still buy the game at this amazing price and you will get/see a key in the next week. When new keys are added to the system you will be auto-assigned a key, there is no need to call support or take any other action from your end. We will post here on the forums when the keys are available and the next time you click 'View Game Keys' for the game you should be assigned one.
Thank you for your patience and we hope you enjoy the game."
Yeah, but for $.10, waiting a week really won't be that bad... quite lousy that some folks can't play immediately, though. Not exactly the best introduction to their "new/relaunched/rebranded" service.
I've often wondered why Microsoft can't get a halfway decent product going on the games for windows side of things. They've had about a week long sale going on with the age of empires deal being the only exceptional deal to come out of it... their games RARELY go on any sort of sale which means the only reason before to use the client was if you had to install the client for some other game. I think tying all of their services together is a great idea though, but frankly, they will get a great spike in adoption rate because of this sale, and then NO ONE at Microsoft will consider doing anything to actually encourage ANYONE to keep their client installed by way of sales, etc.