Not to put you off, but as far as I understood Elemental will be for the experienced 4x crowd in the first place. No, I don't know it first hand and it may be approachable at the same time, but everything Brad indicated the last couple of days clearly hints in that direction. He said that there will be no Tutorial per se and that the campaign plus an ingame "encyclopedia" will be the only means of explaining game mechanics. Also, in the latest interview with FiringSquad he clearly stated that Elemental's focus is on the hardcore audience.
http://firingsquad.com/games/elemental_war_of_magic_interview/page4.asp
FiringSquad: Have there been difficulties in balancing deep, complex mechanics with ease of play? Are you trying to appease the hardcore micro-managers or cater to the more casual crowd?
Brad Wardell: We’re catering a little bit more to the hardcore than your typical game. In fact, we’ve actually said we’re probably going to get bitten on reviews because this is a game that is designed a little bit more… We’ve had 5 or 6 years of every game coming out saying “Well, we’re like the old game that everyone loved, but we decided to simplify it to make it more approachable.” That seems to be the word of our new era in game design; we want everything to be “approachable.” Well, I don’t want Elemental to be that approachable. *laughs*
I want to be able to equip my units with weapons where there’s a difference between a cutting weapon and a piercing weapon, and have some subtleties in that. We are putting in a lot of work to make sure the userinterface and the information is there, but we do want to… Let me give you an example. Tactical battles, right? How do you make a mounted warrior more effective than a footman, but not have it be a rock-paper-scissors [situation]. We do that through action points – there’s a system for handling how action points are done based on what equipment your unit has.
Some might say “Well, that makes the game very unapproachable to someone who just wants to go into battle and kill stuff.” And my answer is yeah, it does. So, it’s one of those choices where, if someone wants a really casualized strategy game, there are plenty of options out there for that. On the other hand, there are some really in-depth strategy games out there, and we’re not quite to that level, but it’s definitely not a casual game.
So as much as I want to give you an immediate recommendation to buy it, I have to agree with the suggestion to wait for the demo.