It'd be very nice to have a configurable random name generator included with the various world-building tools, and to be able to associate a given random name configuration (let's call it a "dictionary") with a given custom object.
For example, I create a custom light infantry unit. But seeing "Light Infantry Unit" is boring. I'd like it to be called "So-and-so's Light Company", where "So-and-so" is a name that sounds "Dol-Sirionish" to me. Maybe each Kingdom/Empire gets a dictionary of people names, place names, etc. Or, maybe I just create my own "Dol-Sirion People Names" dictionary, and associate it with my unit.
It's definitely cheese, but I think it'd be fun for the OCD micromanagers out there. Not that I am one. Or anything.